Our Story

What began with one unforgettable invitation aboard a cruise ship in 2013 has grown into a trusted name in cruise travel. Rooted in genuine passion, first-hand experience, and a commitment to exceptional service, we help travellers create unforgettable journeys that are as unique and memorable as the destinations they explore.

Whether you’re dreaming of your very first cruise or planning your next adventure, we’re here to guide and inspire every step of the way.

where it all began

Our story began in 2013 with a single, unforgettable moment. We were honoured to be invited to a UK launch event for the Norwegian Breakaway in partnership with Norwegian Cruise Line and the Cruise Lines International Association (CLIA).

It was our very first experience aboard a cruise ship.

We can still remember standing on deck for the first time, looking out at the sea; feeling the excitement and wonder buzzing through every venue on board; and discovering quiet corners of peace and serenity where we could simply sit back, relax, and watch the world go by.
It wasn’t just impressive, it was life changing. During that trip, we discovered a lifelong passion for cruising.

A couple stand together in The Hideaway Pool on a Royal Caribbean cruise ship, facing the sea from the infinite pool and watching a colourful sunset under a partly cloudy sky. Other passengers are visible on deck in the background.
Royal Caribbean's Utopia of the Seas sails across calm, deep blue ocean waters under a pastel-coloured sky at sunset, leaving a gentle wake behind it.

a passion that sparked a journey

From that single, extraordinary experience, a desire to help others discover the magic, wonder, and connection that only life at sea can offer took root and that still drives us today.

Since then, we’ve explored hundreds of ships through educational visits and spent countless holidays cruising with family and friends. Each voyage has deepened our knowledge, sharpened our expertise, and fuelled us to create unforgettable journeys for our clients.

growing through trust and connection

Our business began with trust, word of mouth, and personal service, growing into a community of passionate travellers who share our love of the sea.

We’re proud to bring genuine insight to every conversation, ensuring each client’s cruise is perfectly matched to their dreams. As we’ve evolved, we’ve combined that personal touch with innovation and modern marketing, inspiring an ever-wider community of travellers.

Three people sit on yoga mats indoors, performing a seated yoga pose with arms intertwined, as large windows reveal a sea view, experiencing B-Complex Balance onboard Virgin Voyages. All appear relaxed and focused.
A woman in a sparkling gold dress and a man in a black suit descend a curved staircase in the grand lobby aboard the luxury ship Queen Anne, surrounded by gold-lit panels and elegant Cunard décor in a modern, opulent interior.

expertise you can rely on

What sets us apart is our first-hand expertise and unmatched insight.
We don’t just talk about cruising, we’ve experienced it.

From grand ocean liners to intimate expedition ships, our team understands the nuances that make every voyage unique. This allows us to offer tailored, transparent, and independent advice that goes beyond the brochures, ensuring every journey we plan is as individual as the person taking it.

professionalism & peace of mind

Behind our expertise is a deep commitment to professionalism and trust.

Our founder, Simon, is a Fellow of the Institute of Travel & Tourism and has gained CLIA Master accreditation. As an agency, we’re proud members of the Travel Trust Association (part of The Travel Network Group), Cruise Lines International Association (CLIA), and the Expedition Cruise Network (ECN).

This gives every client complete confidence, financial protection, and peace of mind.

A gold circular badge features a white stylised cruise ship and the text “CLIA” above a line, with the word “MASTER” in bold black letters below, making this badge a mark of achievement.
A group of six adults relax indoors at the Pink Agave bar onboard Virgin Voyages, chatting and smiling whilst holding cocktails and drinks under artistic hanging lights.

where your story becomes part of ours

Today, what began with one invitation has grown into a trusted name in cruise travel.
Our mission remains simple: to inspire, guide, and support our clients in creating unforgettable journeys at sea.

Whether you’re discovering cruising for the first time or embarking on your next great adventure, from the moment you get in touch we’re here to guide you every step of the way, sharing our knowledge, our passion, and the excitement that inspired our own journey.

Welcome aboard, where your story becomes part of ours.

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